Wool is timeless — trusted for its resilience, softness, and warmth. Naturally hypoallergenic, fully biodegradable, and easy to care for, it ages with quiet grace. It insulates against sound and temperature, and even regulates humidity. Wool rugs bring a sense of calm — the kind the Danes call hygge. We work only with ethical, cruelty-free farms in New Zealand, where the wellbeing of the sheep is respected through every step of the process.

A tropical plant that flourishes in parts of India and Bangladesh. This plant is 100% biodegradable and recyclable, thereby minimising the environmental impact and carbon footprint of your rug. Jute is also one of the strongest vegetable fibres with insulating and antistatic properties, and has a very earthy look and feel.

Woven from recycled plastic bottles, PET yarn is a material of reinvention. It’s soft like wool, durable like nylon, and remarkably easy to maintain. Stain-resistant, UV-stable, and weatherproof, it’s well-suited to both indoor warmth and outdoor resilience. By giving waste a new form and function, PET allows us to tread lightly—without compromising on comfort or craft.

Made from the pulp of bamboo grass, this fibre has a natural sheen that catches light softly, like a whisper. Smooth underfoot and elegant in its drape, bamboo silk brings fluidity and finesse to a weave. It’s biodegradable, breathable, and drawn from a fast-growing plant that requires minimal water—making it a quiet nod to balance between luxury and responsibility.